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If you're reading this, chances are you've already tried most of the things that are supposed to work.
The sticker charts, the consistent consequences, the reward systems, the timer techniques - all the stuff that parenting books and well-meaning relatives swear by.
And if you're being honest with yourself, most of it hasn't worked the way it was supposed to, or it worked for a week and then stopped, or it actually made things worse in ways you didn't expect.
That's because most parenting advice was designed for neurotypical kids, and when you try to apply those same strategies to a child whose brain is wired completely differently, you don't get the results everyone promised you.
You get power struggles.
You get meltdowns that seem to come out of nowhere.
You get a kid who genuinely wants to do better but can't seem to make it happen, and a parent who's running on empty wondering what they're missing.
We know this because we've heard it from hundreds of thousands of families (and because many of us have lived it ourselves).
We’ve now supported more than 253,788 families - that’s more people than live in Monaco or Bermuda, or even the entire capital of New Zealand! 🇳🇿
It's a number that still surprises us when we say it out loud, because this whole thing started much smaller and much more accidentally than you might think.
But here's what the numbers don't capture: we still receive messages every single day from parents who are exhausted, who feel like they've failed, who've been told by teachers or family members or even therapists that they just need to be more consistent, more patient, more firm…
As if the problem is their effort and not the approach itself.
Those messages are exactly why we built this movement.
"My daughter says thank you. My husband thanks you. And I thank you. I had lost hope in a solution. I was exhausted, frustrated, and afraid. I felt like the worst parent in the world! Sanity School was my answer - professionals who's actually lived parenting ADHD 24/7. I started out wanting to 'fix' my kid'. I ended up rediscovering the joy of being my daughter's mom... Our family is empowered, not only with skills, compassion and resources, but also with hope."
"I've recommended this invaluable resource to teachers, social workers, guidance counselors and school psychologists, so they can make sure all their families know about it. A treasure trove of practical, sensible, results-oriented information."
“Dr. Juhant is extremely knowledgeable! He made me realize how much I was doing wrong when communicating with my son. I now see someone with ADHD in a completely different light, and now when dealing with my son I feel like I am on his side helping him learn control, instead of me always trying to be the one in control. I have already passed on this author to some other moms struggling with kids with ADHD.”
“I was ill-informed about ADHD through social media and casual discussions with friends and family. When my daughter was diagnosed with ADHD it felt daunting. This book helped me make sense of things in a different and totally constructive way! I’m grateful every day.”
“I am a parent with ADHD child who has gone through a lot (bullying and abuse by teachers and friends). I learnt a lot on how to empower him, how to understand him, and how to transitionally communicate instructions to him. I have not gone through counselling because it is expensive and i have been thinking that it's common sense. I now realise that there is no common sense to handling ADHD children, that we need guidance from experts. I wish other parents in my country could benefit from this. Any opportunity to collaborate will be appreciated.”
“Amazing menu full of emphatic, caring and devoted specialists sharing incredibly helpful tips and insights, full of aha moments and relief. I feel so much more empowered to understand better my kids and navigate parenting. Very grateful for having this opportunity.”
ADHD Parenting didn't begin as its own brand. It emerged, almost stubbornly, from years of work we were doing under a different name.
For a long time, we ran Strategic Parenting, which was founded with Marko Juhant - a man who'd spent more than four decades working directly with families as a special education teacher, school principal, and eventually as the author of 16 bestselling parenting books across Europe.
Marko's whole philosophy was built on something that sounds simple but is surprisingly rare: practical strategies rooted in common sense and genuine respect for both children and parents.
Strategic Parenting grew steadily, especially after 2020 when the pandemic forced us to bring everything online and suddenly we were reaching families around the world instead of just in Slovenia.
We built bestselling courses on discipline, on getting kids to listen, on managing screen time, on all the everyday struggles that parents face regardless of where they live or what their family looks like.
But there was a pattern we couldn't ignore.
In almost every course, every webinar, every Q&A session, the same topic kept surfacing with an intensity that was hard to miss.
Parents would ask about:
ADHD. It kept coming up, over and over, and the parents asking about it weren't just curious - they were desperate in a way that felt different from other parenting challenges.
These were people who had genuinely tried everything they could find, and nothing was working, and they were starting to lose hope that anything ever would.
